aQuatell
About
aQuatell, styled Aquatell, is a family-owned water treatment distributor founded in 2006 by Reid Thornley — a former R&D associate at Trojan Technologies and Water Quality Association Master Water Specialist — and headquartered in London, Ontario, Canada. Operating through aquatell.com for US customers and aquatell.ca for Canadian customers, the company sells professional-grade water treatment equipment directly to residential and commercial buyers across North America through an education-first online retail model. The ProSoft-branded water softener line includes Citymaster, Citymaster PRO, Citymaster PRO+, and Wellmaster models, all built with Clack control valves and North-American-made softener resin. The reverse osmosis lineup features under-sink and whole-house RO systems using Dow Filmtec membranes. UV disinfection units carry brands including UV Dynamics, Luminor, Viqua, and UV Pure. Whole-house filtration covers iron removal, sulfur removal, tannin filtration, carbon filtration, and sediment filtration in both backwashing and cartridge-based configurations. aQuatell also supplies chemical feed pumps and dosing tanks, replacement filters and media, and DIY and laboratory water testing kits. The company differentiates itself through technical content, online system-selection quizzes, and hands-on support prioritizing science-based guidance over hard selling.
Key Products
Ion exchange water softening systems that remove calcium and magnesium hardness from residential and commercial water supplies.
Under-sink and whole-house RO systems that remove dissolved solids, contaminants, and impurities from drinking water through multi-stage membrane filtration.
Ultraviolet disinfection units that inactivate bacteria, viruses, Cryptosporidium, and Giardia in water without adding chemicals.
Point-of-entry filtration systems that treat all water entering a building for sediment, chlorine, tannins, and other contaminants.
Filtration and oxidation systems that remove dissolved iron from well and municipal water supplies to prevent staining and taste issues.
Aeration and filtration systems that eliminate hydrogen sulfide (rotten egg odor) from water supplies.
Dosing pumps and tanks that inject treatment chemicals such as chlorine, polyphosphate, or soda ash into water streams for disinfection, scale prevention, or pH adjustment.
Specialized anion exchange systems that remove organic tannins causing yellow-brown discoloration in water.
Cartridge filters, filter media, and replacement parts for maintaining water treatment systems across all major brands.
DIY and laboratory water analysis kits for identifying contaminants and recommending appropriate treatment solutions.
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